She Started It! Greeting Card

"Who Started It?" is inspired by Pia’s experiences as a mother refereeing her boys' disputes. These cards capture the essence of family dynamics in a fun and relatable way. The typography is hand-painted by Florence Stretton, the daughter Pia never had but always imagined. Florence's artistic touch brings a genuine childlike energy to each piece. Pia shares, "Typically, I have the kids create the letters, and then I design a more dynamic layout. But I fell in love with Florence's composition—it captures such emotion and energy, as if a child stormed off to their room and wrote it in the heat of the moment." Florence and Aunty Pia have crafted the "Who Started It?" collection to be inclusive and suitable for all family homes. No matter who started it, there’s a card to bring a smile to your face. Greetings cards perfect for any occasion, or for framing as mini pieces of wall art.